Topic: The Psychology of Color in Marketing
Read the following text and translate the bold words into Hebrew.
Marketing experts have long known that colors can significantly influence(1) consumer behavior. Studies show that the subconscious(2) mind reacts differently to different shades. For example, red often creates a sense of urgency(3), which is why it's commonly used during sales. On the other hand, blue is said to promote trust(4) and reliability(5), making it a popular choice for banks and technology companies.
Marketers aim to maximize(6) the effectiveness of their campaigns by using color schemes that match their product and target audience. Sometimes they even manipulate(7) perception by adjusting the lighting or background colors of an ad. While some critics argue that this tactic may be deceptive(8), most agree that it is simply a creative form of persuasion.
In recent years, companies have begun to evaluate(9) the emotional impact of colors more seriously, using advanced tools and customer feedback. As long as it's done ethically, using color psychology is seen as a legitimate(10) marketing strategy.
influence
subconscious
urgency
trust
reliability
maximize
manipulate
deceptive
evaluate
legitimate
